3. Virgin Oceanic, Price: $10 million
Richard Branson has his fingers in many profitable pies. One of these is the Virgin Oceanic, a $10 million project that is designed to take well-heeled customers on an underwater joyride. Work is still underway on the Virgin Oceanic, and it should take a few years before the first commercial deep-sea journey is undertaken. But you could keep this one in mind as you go scouting for the most expensive things to gift for Christmas.