At the famous Palazzo della Civiltà Italiana, an architectural icon of the 20th century in Rome, Fendi Casa has opened eleven rooms and an outdoor area to present the new Fendi Casa Collection. The fashion house will run this exhibition until 12 October, in a monumental location, that has been loved, and praised by moviemakers from Rossellini to Antonioni, and for some years, it has been home to Maison Fendi! Keep reading to get a first look at Fendi Casa’s new luxury home collection!
It’s a more eclectic collection and certainly more aligned with our men’s and women’s collections, which I’d like to see in these new settings. It’s all very organic and in harmony with our DNA, since product design is part of our identity.Silvia Venturini Fendi, Artistic Director of Fendi Casa
Fendi was the first fashion house to enter the world of furniture and product design with the release of the Fendi Casa collection in 1987. Nowadays, the luxury brand enters a new era with a partnership with Design Holding. Under the flag “Made in Italy”, this collaboration will bring together Fendi Casa’s values of craftsmanship and creativity with the leadership of Design Holding in terms of product quality and know-how.
A strong synergy sprang up immediately, perfectly aligned with quality, tradition and at the same time innovation.Daniel Lalonde, CEO of Design Holding
As home gained an even richer meaning and importance during the pandemic, everyday use objects also gained a new value. Fendi Casa believes that every product has a story to tell, and must serve both stimulus and reflection. Moving from room to room in Fendi’s exhibition, colors, forms, ideas, and mix-and-matches stand out and surprise visitors, alongside authenticity, uniqueness, and desirability, which have been always distinguishing Fendi Casa!
The Fendi Couch is the first of four moods specially created by Fendi Casa, which gives the unique pleasure of a warm and welcoming home style. The Five Sofa, designed by the Marcel Wanders Studio, breathes elegance and is combined with the Yellow Sign Carpet, present next to the Metropoli coffee table, a modern piece designed by Atelier Oi. Besides. The luxury brand presented a majestic Delano bed featuring a headboard lined with precious bouclé, without forgetting the new range of carpets patterned with the Karligraphy logo, designed by Karl Lagerfeld with an allover macro-pattern.
The exhibition continues to The Virbat Soul, where the Grand Plié sofa and armchairs by Thierry Lemaire and the Parsifal sofa with armrests decorated with Pequin stripes are on display. Then, visitors are guided to The Crafting Mood, a celebration of Fendi Casa’s exclusive crafts heritage with the retro-futuristic Groove & Groovy armchair and the stool by Toan Nguye. To finish up, The Outdoor glorifies terraces and gardens between accessories, iconic pieces revisited or never before marketed.