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Basil Hayden’s, a luxury and popular whiskey brand owned by Beam Suntory, announced it is working with Quoddy shoes to sell just 100 gift sets priced at $400. The exclusive sets include a pair of custom made, co-branded Basil Hayden/Quoddy shoes, a leather gift box, and four glasses that are wrapped in the same leather that are used to make the bespoke design Quoddy shoes.
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Basil Hayden’s is known for standing out in the crowd and for have one of te most expensives whiskeys in the market. The distinctive flavor is inspired by a family recipe said to date back to 1796 when Master Distiller Basil Hayden Sr. wanted to break the traditional rules of bourbon and went off the beaten path, mixing the spiciness of rye with the smoothness of corn to create a light-bodied and smooth bourbon, ideal for sipping or mixing. Today, Basil Hayden’s Bourbon is crafting its own story by providing bourbon luxury drinkers with a unique experience from the ordinary.
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Quoddy is a made-to-order shoe company based in Maine, where handcrafted, quality leather goods are designed, stitched, and coaxed into footwear made to last a lifetime. They produce unique limited and exclusive collections and have a lot of demand.
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Each exclusive gift set features four co-branded leather wrapped rocks glasses made with the same leather used to create Quoddy’s iconic shoes and are artfully packaged in a handmade leather gift box. A pair of custom, made-to-order co-branded Basil Hayden’s + Quoddy shoes will accompany each gift set giving bourbon fans the opportunity to don their “drinking shoes” as they sip Basil Hayden’s Bourbon handcrafted cocktails this holiday season.
“You get a pair of your drinking shoes on that say something about yourself and you have a bottle of well-crafted bourbon that is going to say something about your interest in spirits as well.” Rob Nelson, a big senior brand manager said.
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