The new collaboration was celebrated with a curated event at the St. Regis Hotel’s legendary Abu Dhabi Suite, which was decorated in a style inspired by the perfumer, and featured a unique perfume room where guests were given a personal fragrance experience by a team from ACQUA DI PARMA.
The event also saw the screening of a specially commissioned short film showcasing the partnership. Depicting a guest on an Etihad flight admiring the plush surroundings of his Business Class seat, the film shows him being instantly transported on a sensory journey to the landscapes of Italy by taking in the scent of ACQUA DI PARMA’s famous Colonia fragrance offered onboard.
Linda Celestino, Etihad Airways Vice President Guest Experience and Delivery, said: “ACQUA DI PARMA is universal in its appeal, effortlessly combining, traditional know-how, craftsmanship and innovation with a modern Italian, yet very international flair. We could think of no better brand partner who stands for the same understated elegance, focus on design, luxury and warmth associated with Etihad as a world-leading airline. We look forward to exploring opportunities to expand our partnership even further.”
“Extending this partnership through an exclusive selection of products in The Residence, First and Business Class, centered around our signature Colonia fragrance, was a highly anticipated extension and development of this long-term association.”
Yellow, the color synonymous with the Italian brand, is used for all First Class bags, while Business Class bags are offered in the same yellow, and also in black.
The brand products will also be offered in the washrooms and shower facilities at the airline’s award-winning First Class Lounge & Spa at Abu Dhabi International Airport.