After almost 20 years and several iterations, the B.zero1 continues to break the rules of jewelry design – much like the latest addition to its collection. Take a look and be dazzled by Bulgari B.zero1 New Jewelry collection!
It’s not at all difficult to see how Rome has inspired Bulgari. For over 130 years, the Eternal City has played an integral role in defining Bulgari – imbuing the brand with its rich history and unmistakable Italian identity. To wit, it was the Colosseum, the capital’s historical landmark, that gave rise to one of Bvlgari’s most iconic creations: the Bulgari B.zero1.
First unveiled in 1999, the B.zero1 ring was the most revolutionary of its kind with its audacious and striking three-dimensional design. Featuring a broad central band encircled by two flat rings engraved with the brand’s double logo, the Bulgari B.zero1 merged luxury with unconventionality to push the boundaries of traditional jewelry-making.
Over the years, the Bulgari B.zero1 has displayed the uncanny ability to evolve with the times, undergoing numerous reinventions such as 2010’s transformation by renowned sculptor Anish Kapoor and Zaha Hadid’s much-lauded B.zero1 Design Legend collection last year. And now, Bvlgari breaks the rules of jewelry design yet again with its latest incarnation, the B.zero1 Labyrinth.
Like its predecessors, the new B.zero1 is modeled after the Colosseum as a symbol of strength and character. But more than that, the B.zero1 Labyrinth also reflects the Bvlgari way of life: reinventing the rules and living life in the most authentic way possible.
Its most distinguishing feature is its captivating curves, where rose gold melds with white gold in one ever-changing spiral. The Bulgari B.zero1 Labyrinth comes in four variations: a bold four-band ring in white and rose gold – also available with pavé diamonds – and two pendant necklaces available with or without pavé diamonds.
Bringing to her charismatic strength to the one of the top luxury brands – Bulgari B.zero1 collection is model and Bvlgari muse, Bella Hadid. Strong, individualistic and fiercely independent, Bella is a natural fit with the brand and everything it stands for.
She says it best she proclaims: “B.zero1 represents my powerful side, the one that proclaims difference in the face of conformity.”