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BURBERRY X BLANKOS BLOCK PARTY: NEW NFT COLLECTION AND SOCIAL SPACE
BURBERRY has announced that it would collaborate with Mythical Games for the second consecutive year to offer a new NFT line in its flagship title, Blankos Block Party. As part of the partnership, the company is constructing a custom social area within the game where players can gather and engage in a distinctive virtual experience, offering up new areas for its communities.
The limited-edition Burberry Blanko NFT, dressed in Burberry’s new TB Summer Monogram and inspired by the brand’s Animal Kingdom house code, takes the form of a unicorn named Minny B. Minny B, a whimsical rendition of the mythological creature, is a loving, compassionate, and witty figure who combines art and imagination to inspire a sense of infinite possibilities. Minny B has a characteristic spiraled horn and a pair of white wings, which enhance the character’s magical qualities and allow the Blanko to explore new regions through flying.
The new NFT collection will include Burberry branded in-game accessories, including boomboxes, TB sliders, lucky horseshoe necklaces, and a ‘Shellphone’, a seashell-inspired mobile phone accessory, which players can add to their virtual portfolio of online accessories.
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Blankos Block Party gamers who possess Burberry’s debut NFT character, Sharky B, will also receive a free Monogram bucket hat accessory in the coming weeks.
Burberry has also designed a custom social place within the game, a cabana-style resort called ‘The Oasis’ where players can socialize, explore, and enjoy a one-of-a-kind virtual experience. The Oasis is a futuristic refuge designed with natural world influence. It includes beaches with branded sailboats and sun loungers inspired by Burberry’s current TB Summer Monogram destination takeovers in Saint-Tropez, Korea, Singapore, and Ibiza.
Burberry’s B Series, a series of limited-edition product launches accessible on Burberry’s digital platforms, will include the new Burberry Blanko and in-game accessories. On June 22, all Blankos Block Party players worldwide will be able to purchase the NFT collection in-game.
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