There’s a growing trend for contemporary luxury experience at the resorts in Mexico, which have traditionally aimed for a tourist’s preconception of Mexican style, with varying degrees of success. Beautiful resorts like The Cape in Cabo San Lucas and Nizuc in Cancun have shown that contemporary design aesthetics can work well in a Mexican beachside setting.
Now iconic global hotel brand W, part of Marriott International, has upped the ante in a decidedly vivacious way. The new W Punta de Mita belies the notion that the signature brand of playfulness and irreverent style developed by W, one of the most original industry “disrupters”, is starting to feel a bit stale, not least because it’s now been widely imitated.
The design of the hotel was inspired by the local bohemian surf culture found throughout the areas of Banderas Bay on Mexico’s Pacific Coast and Sayulita, a hidden fishing and surfing town near the luxury hotel. Steeped in historical, social and spiritual context, the design of the hotel conveys colorful Mexico; the blues of the bay and the coast surrounding Puerto Vallarta.
Eschewing the typical contemporary design fetish for earth tones to the exclusion of all else, the Hotel in Riviera embraces pops of color, tributes to the art of the area’s Huichol Indians, pockets of lush decor, references to modern design Mexican culture of the sort currently thriving in Mexico City, and witty, W-worthy touches.
When designing the property, careful measures were put in place to ensure that the natural surroundings – the ancient fig trees and natural springs – were not disturbed during construction. Many of these natural features are showcased throughout the hotel’s design including the reuse of spring water in the reflection pools and within the spa.
Of course, Nayarit is known for its incredible natural beauty, and even though most of the W Punta de Mita doesn’t exactly blend into its surroundings, the developers were careful to preserve and even showcase ancient fig trees, towering palms and natural springs that were extant on the property prior to construction.