I heard about this project among my colleagues and immediately my attention was caught! So I decided to share it with you. Prepare yourselves because something completely innovative is being created in the design world!
Covet Lounge – the name of this project – was born from a strong passion for Design: “four top luxury brands with very distinct concepts have come together with the mission of changing the way the design trade interacts through a curated, ultra-exclusive selection of pieces and a soulful twist”, explains the team of designers on the forefront of the Covet Lounge experience.
Yes, an experience that promises to take designers on a journey where innovation meets comfort and luxury intersects with art, music, food and everything in between. As we, professionals, know, design is about people and relationships. It’s not just a façade or decoration. The whole end user experience will always have to be considered and so space, design, relationships and collaborations are basic needs that a designer must always meet.
At trade shows new collections are unveiled, the design trade comes together in hopes of finding the next best thing, products are sold and contacts exchanged but relationships and connections are not formed. This is where Covet Lounge is committed to innovate and revolutionize the industry.
“Covet has thought outside of the box and created a new way of working with interior designers and architects” the Covet Lounge team added and my curiosity asked for more: At Maison&Objet the world of interior design will meet a team of experienced designers and product specialists who will be able to fulfill a void in the design industry by giving professionals exclusive access to a private lounge and the opportunity of working with experienced product and interior designers. Covet Lounge is a mediator between design professionals and luxury home goods brands – a brand of curated design. Covet Lounge wants to form relationships.
So Covet Lounge will present itself in what promises to be a groundbreaking experience at next january’s edition of Maison et Objet. My source tells me that after Paris, this incredible project will be taken to Milan, New York & London and also… that it will be a total emersion into a world of style, refinement and comfort. I can’t wait to see this!