Furniture brands are looking for new ways to infiltrate each area of the home and are creating products that cover all the bases. From beautiful stationery to hotel shampoos, we’ve rounded up five of the most successful examples. Take a look at these stunning accessories and discover which brands are dominating this unique luxury market!
The trend for furniture brands launching accessories was largely pioneered by Danish brand Hay, who began selling their smaller-sized pieces in 2008. It reflects techniques used in the fashion industry, where major brands have long offered accessory lines as an entry point to their collections. For some, these have become lucrative enough to support their more experimental and expensive clothing lines.
Following Hay’s success, the model has been adopted by numerous brands – mostly other Danish ones – as a way of extending their customer base. But Danish brands haven’t been the only ones to take note. We’ve rounded up the five brands that have done it best.
When launching its range of stationery and accessories this summer, Danish brandNormann Copenhagen looked to strategies used by the fashion industry to reach a wider audience. Normann Copenhagen’s Daily Fiction collection encompasses more than 200 small objects including notebooks, gift wrapping, stickers, pencil sharpeners, scissors and a range of pens.
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Danish brand Republic of Fritz Hansen launched its accessories range – which includes a brass candlestick by Spanish designer Jaime Hayón and cushion covers by Arne Jacobsen – earlier this year. The Objects collection is intended to reflect Fritz Hansen’s catalog of furniture through the use of high-quality materials and craftsmanship.
While British designer Tom Dixon has launched a number of accessories ranges over the years, his Cube collection of metal stationery was a standout piece from last year’s Maison & Objet. Each boxy piece – including a tape dispenser, a stapler, a desk tidy and pens – is made from zinc allow plated with copper. When launching his office furniture line last week, Dixon made Cube available in an additional zinc alloy finish.
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Hay’s extensive back catalog of accessories ranges from colorful, accordion-pleated document wallets to patterned matchboxes. Similar to Fritz Hansen, Hay works with different designers – including Inga Sempéand Doshi Levein – to produce its array of accessories.
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