The famous French fashion house Chanel launched a new stunning timepiece at last Baselworld trade fair in Switzerland. This year, the Chanel Première collection welcomed its newest exclusive member: the Première Velours, a craftsmanship masterpiece with a unique design. This modern watch is available with a dial set with 116 brilliant-cut diamonds and features an18-carat yellow gold case with a black velvet-touch rubber strap.
From the first women’s watches with a contemporary design to exclusive and unique movements, each luxury watch of Chanel is a symbol of sophistication. The Première Velours timepiece is a modern and supreme reinvention of the Première Classic created and launched in 1987.
Limited to just 55 timepieces, the Première Rock Edition Noire with black ADLC treatment, making the steel scratch-free and fingerprint-proof, and the Boy-Friend Skeleton Edition Noire, with the Calibre 3 and black alligator strap. According to Coco Chanel: “Black has it all.”
Chanel also launched a joyful and innovative timepiece that can be found in the Boy-Friend collection. These are limited edition timepieces that use decorative details built through meticulous and finest craftmanship techniques, offering for sure, the highest durability.
Also fitting perfectly with a luxury lifestyle, the Mademoiselle collection by Chanel is inspired by Coromandel folding screens, or Chinese lacquerware, from the 18th century: Mademoiselle Privé sautoir is a unique long chain necklace with a luxury watch of 39.4 millimetres in diameter. The marvellous necklace resonances the artistic depictions on those commanding Coromandel screens with carved 18-carat beige gold and 50 brilliant-cut diamonds with a unique design.