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Drake‘s OVO brand has just inked a deal with Clarks to launch a limited edition OVO Desert boots. Discover the brand new special edition footwear line and be dazzled by the new exclusive shoe designs. Fashion has never looked so good.
The shoes are now on sale online on OVO website and in select stores. So far we’ve seen navy, black and sand suede but more colors could be in the works depending on how successful these limited edition boots are.
The desert boots from OVO and Clarks sell for $375 USD. It has been said that Drake fell in love with Clarks when Popcaan gave him a pair as a gift, the rest is history as they say.
Clarks shoes, in particular, the desert boots have been a staple in Jamaican fashion culture for decades. World fashion magazines like GQ and Vogue see Clarks shoes as “irresistible to the rudeboys of Kingston’s burgeoning concrete jungle.”
The British shoe brand was helped by Reggae and Dancehall music to gained notoriety. Back in 2009, Vybz Kartel released a song with Popcaan and Vanessa Bling titled “Clarks” which was a massive hit worldwide. The song single handedly drove Clarks sales to it’s highest in years.
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Source: Dancehall HipHop