Fashion Trends 2018: Jimmy Choo’s New Collection

It is official: Jimmy Choo just revealed the Spring Summer 2018 advertising campaign of designer footwear, bags, and accessories. The famous luxury brand launched this collection at the end of the past year and now unveiled the Women’s and Men’s campaign for the next season. Discover here one of the fashion trends for 2018:

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Jimmy Choo has collaborated with models Anja Rubik and Clément Chabernaud to launch the brand’s Spring Summer 2018 Women’s and Men’s campaign and images shot by British photographer Craig McDean.

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“Anja encapsulates the confident style and spirit of the Jimmy Choo woman in her urban habitat. She’s playfully provocative and comfortable in her own skin captured by Craig McDean in natural moments of cat and mouse with Clément.” Sandra Choi, Creative Director.

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The campaign aims to show two provocateurs in one city, the bright atmosphere of New York’s apartment life form the backdrop. Surfaces are mirrored and shine, signaling the glamour inherent to Jimmy Choo.

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A light-hearted nod to the stylish voyeurism of Alfred Hitchcock’s 1954 classic thriller Rear Window, is played out for our time. Who’s watching who? Self-aware and respectively assertive, the British photographer captures their sexy and entertaining vignettes.

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The energy of the unknown dressed with high sophistication – architectural heels have a purpose, paired with frisson – inducing satins and cashmeres, and subtle lo-fi shimmer. There’s an art to intrigue, yes, but the thrill of the tease is incomparable. Who dares-flirts, and wins.


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