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“Made with Love and Precision” is the name of the campaign that started on July 1 and will extend in to the first two weeks of August. It is a campaign about exclusive timepieces from horological mainstays launched by the British brand Harrods, marked by displays and in-store exclusives.
This is the way Harrods’ found to pay a tribute the high-end timepiece portfolio available in its Fine Watch Room. “With the right retailer and the right promotional campaign, the high-end watch industry, which is really the jewelry industry, as it’s more than a watch, should benefit from this program,” said Eric Tunis, partner at Friedman LLP.
The creation of “Made with Love and Precision” was possible thanks to the close work between Harrods and the watchmakers it carries within its Fine Watch Room. Working with watchmakers also allowed Harrods to time a number of new timepiece launches with the start of Made with Love and Precision. With many of these watches exclusive to the London retailer, Harrods is likely to see an increase in horologists vying to see the latest timepieces designed by industry leaders.
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A number of watch brands have designed bespoke men’s and women’s timepieces to be launched exclusively during Made with Love and Precision. Highlights include Panerai’s limited-edition PAM00693 Luminor Marina 1950 3 Days Automatic Titanio. The watch features a green dial and the Harrods logo engraved on its caseback.
Harrods will also be the setting for notable launches include Bremont’s nearly $90,000 B2 Marine Chronometer, the exhibition’s sole clock, designed to celebrate the watchmaker’s partnership with America’s Cup.
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Limited-edition pieces featured in Made with Love and Precision include Cartier’s Rotonde de Cartier Mysterieuse Double Tourbillon, making its global debut at Harrods. The limited-edition timepiece was created in a 100-piece series.
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