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Harrods is the jewel in England’s retail crown. From a humble ground-floor grocery store founded by Charles Harrod in 1849, Harrods has evolved into a sparkling seven-storey wonderland. Now, more than 100 years later, the Fine Jewelry Room will be redesigned with help from jewelers on display.
Located on the department store’s ground floor, Harrods redesigned its Fine Jewelry Room to create a more private environment and a highly personalized experience for its consumers. The design of the space was inspired by Harrods’ archives and set out to recreate the historical ambiance of its jewelry department.
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The redevelopment of Harrods’ central jewelry counters was designed by David Collins Studio in London. The screened areas allow brands that sell at Harrods to be shown in an unrivaled environment.
Also, Harrods’ Fine Jewelry Room includes bespoke lighting used to display jeweler’s collections in “their most sparkling light.” Harrods worked with a jewelry lighting expert to recreate natural daylight to showcase the pieces at their very best.
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To celebrate the reopening of the department, Harrods has invited 23 of the industry’s leading jewelers to display pieces from their latest high-jewelry collections Aug. 1-14. Brands showcased include Harry Winston, Graff Diamonds and Tiffany & Co., among others.
Harrods’ high-jewelry display comes as “Made with Love and Precision,” an in-store campaign for the month of July and early August, moves toward conclusion. The campaign, marked by displays and in-store exclusives, is Harrods’ way of paying tribute to the high-end timepiece portfolio available in its Fine Watch Room.
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