Studiopepe, the famous Milanese design studio, worked side by side with Coutume Studio to unveil another creative, exclusive, and anything-but-typical showroom in Bordeaux, France. Design Limited Edition will take inside Genius Loci, featuring some exclusive furniture pieces from some of Italy’s most famous design brands!
The idea to open Genius Loci came during the first European lockdown. In an inspiring design love affair, Studiopepe and Coutume Studio allow their artistic universes to meet. “Genius Loci” is an ancient roman expression, referring to the protective spirit of a place.
The unique space was created by Coutume Studio’s founders, the interiors designers Karine and Frédéric Aguiard. This was the starting point, as for Studiopepe, it became a powerful source of inspiration in exploring the possibilities characterized by the spirit of Genius Loci.
Studiopepe’s sculptural furniture pieces take most times the center of attention at this modern showroom, designed for iconic Italian brands like Baxter, Tacchini, CC tapis, and Tooy, completed by unique pieces made from precious onyx slabs created in collaboration with Alimonti Milano.
Earth and Nature are the main inspirations in the scenography set, as the design team imagined a series of original vignettes linked by ideas of purity, durability, and raw material, connecting to Mother Earth. The purity of the piece’s form plays with the tactility of materials, the visual alchemy creates an unexpected dialogue between the place and Studiopepe’s poetic vision of design.