It’s Toogood!

Fresh out of college, Faye Toogood was 21, when she showed up for a job interview with Min Hogg, the founding editor and creative force of The World of Interiors magazine. With a suitcase in hand, she had a sort of abstract — cuttings of favorite fabrics and loose pictures of furniture and art that she admired. Hogg hired her on the spot, and Toogood spent most of the next decade at the magazine, producing witty, inventive still life stories.

1faye_header It's Toogood! It’s Toogood! 1faye headerThe hallmark of Toogood’s work was, according to her, “the combination of the unexpected and the theatrical with something tactile or handmade, even painterly.” Today with Studio Toogood, she directs and executes interiors and environments from concept through to creation.

2dezeen_THE-BACK-ROOM-by-Studio-Toogood_ss_1 It's Toogood! It’s Toogood! 2dezeen THE BACK ROOM by Studio Toogood ss 1Offering a full creative direction and interior design service, from installations and visual materials for brands, the studio’s projects range from two-dimensional page to the three-dimensional space. From the real to the conceptual she has worked with brands like Comme des Garçons, Hermés and Kenzo.

3commes-des-garcon-developement It's Toogood! It’s Toogood! 3commes des garcon developement

4HERMES_Petit_h_low_res_07 It's Toogood! It’s Toogood! 4HERMES Petit h low res 07

5kenzo_installation It's Toogood! It’s Toogood! 5kenzo installationBritish designer Faye Toogood demonstrates a preoccupation with materiality and experimentation with her furniture and objects. All of her pieces are handmade by small-scale fabricators and traditional artisans, with an honesty to the rawness and irregularity of the chosen material.

6Faye_Toogood_A4_Roly_Poly_Daybed_Raw It's Toogood! It’s Toogood! 6Faye Toogood A4 Roly Poly Daybed RawWith an academic training in the theory and practise of fine art, and a vocational background at the forefront of the magazine industry, and acutely honed eye. Her highly sculptural work, while showing an astute respect for the past, is derived from pure self-expression and instinct.

6Faye_Toogood_Roly_Poly_Chair_Cream It's Toogood! It’s Toogood! 6Faye Toogood Roly Poly Chair CreamToogood’s objects are grouped together into her trademark numbered ‘Assemblages’. This allows her to avoid the formulaic, to experiment with the materials and processes that dominate her thinking at a particular time. With each Assemblage, she engages not only with the products themselves but also with the three-dimensional space in which they are exhibited, working across multiple disciplines to create a single body of work with an intuitive and unified narrative.

8furniture-by-faye-toogood It's Toogood! It’s Toogood! 8furniture by faye toogood




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