Year after year, appearance after appearance, Jeff Koons artistic work continues to deliver quality and timeless style. With a portfolio that covers an incredible variety of specialities and crafts, that is close to turning 30, the talented artist continues to seek new ways to express himself and his creative output.

The American artist’s first jewellery work in a collaboration with Stella McCartney back in 2005. His most recent jewellery work sees him collaborate with GUS + AL, a US boutique jewellery label founded by his wife Justine Koons and her associate Alison Brokaw.

 

Both Justine and Alison have artistic backgrounds, more specifically in the art and fashion worlds. With a modern concept and design approach, the duo seeks to incorporate values such as positivity and thankfulness into their pieces. Moreover, their work is based on simple clean lines and materials, which seamlessly compliment a modern cosmopolitan lifestyle, and find meaningfulness in their values and traits, no matter what style or age.

Jeff’s exclusive design stuck to his key aesthetic, were he explores and revisits his highly acclaimed rabbit design, used in his previous jewellery collaboration, yet applying GUS + AL’s simplicity and character, adapting to both a necklace and bracelet.

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GUS + AL’s European debut took place at Colette, Paris’ famous concept store, which is located right in the very heart of the city. A boutique for the design aficcionado, gadget head, or water connoisseur (their café includes 30 varieties of bottled water). With an agenda packed full of special events, such as the launch of the apple watch in late September which was inspected by Jony Ive himself, Colette continues to grow it’s reputation as Paris’ main design shop.

Both Alison and Justine made an appearance, along with Jeff himself, who showcased his limited edition pieces on the shop’s second floor, which was quickly packed. Despite the heavy rain and gloomy weather, the inauguration brought together some of Paris’ most well known artists, such as Viktor Musi, who all came to meet the American creative and to see his work.

Both pieces, incorporated in GUS+AL’s first #YES collection, are hand made in New York. They are retailed at £700 each.

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