London Design Festival: 100% Design

This year, the London design festival 100% Design reveals brand new initiatives, striking installations, inspiring collaborations, and innovative craftsmanship creations.

London design festival

Where: Olympia London Hammersmith Road Kensington W14 8UX
When: 19-22 September 2018 | Wed 10am-5pm, Thurs 10am-9pm, Fri – Sat 10am-5pm

At the heart of the newly launched West Kensington Design District, the show will present 100% Futures – displaying a selection of inspiring and innovative designs made by luxury brands geared towards ‘Designing for London’. Initiated by the Deputy Director of London design festival Max Fraser, a small jury will select 20 projects, created by designers with less than 5 years in the industry who have conceived contemporary pieces based around the future of the life in the city.

Talks with 100% Design

At the 100% Design Talks, you will be hearing from some of the biggest names in design: Thomas Heatherwick, Marcel Wanders, Kelly Hoppen MBE, Yinka Ilori, Ini Archibong, Farshis Moussavi and more. These Talks at the London design festival are considered to be the most innovative and forward thinkings talks programme of the design calendar.

This year at the London design festival, Projects Office will be designing the auditorium creating an impressive and colorful scenery to the live programme. Expect a lineup of preeminent names and industry insiders from luxury brands that will be giving a series of inspired talks across the Auditorium and The Forum.

Christian Andresen, Head of Design for Fritz Hansen, Thomas Heatherwick, Marcel Wanders, Kelly Hoppen MBE, Barbara Chandler, Yinka Ilori and so many more!

Discover our strongest line-up of brands

London design festival‘s 100% Design 2018  features an incredible blend of the best interior design brands including Established & Sons, Benchmark, Hayche, Dare Studio, Missana and an exclusive showcase from Umbrella Furniture featuring the furniture designers Vitra, Fritz Hansen, Gubi, Verpan, Bla Station, Abstracta, Plus Halle, Edsbyn and Icons of Denmark.

London design festival

London design festival

100% Futures

100% Futures is a new exhibition showcasing contemporary some even limited edition pieces and innovations based around the future of the life in the city.

Initiated by Max Fraser, 100% Futures is a new feature at this year’s London Design Festival that unveils the most contemporary designs and innovations brought by different luxury brands under the thought of ‘designing for cities’. Created with the thought of travel, technology, well-being, public spaces, and sustainability the exhibition will demonstrate ideas around the forthcoming life in the city and the best of luxury brands design for bettering urban environments across the world.

100% Futures was created this year by Max Fraser, he is part of the 100% Design team as the show’s Content Editor. This year at the London design festival, Max has elected a selection of entrepreneurs and craftsmanship experts who will share through a mini-exhibition at the show their favorite innovations based on an interior design that improves city living.

The designers taking part at the London design festival‘s 100% Futures:London design festival

Jon Marshall is an industrial designer whose work blends product design with strategy, branding, packaging and digital experiences. In 2018 he joined Pentagram as a partner. In 2012 he co-founded industrial design consultancy Map with Edward Barber & Jay Osgerby after just some shorts periods of time at Ross Lovegrove, Pentagram and Barber & Osgerby.

Emily Brooke MBE is Founder + CEO of; a start-up that creates innovative solutions for urban cycling, with technology and design as its main essence. She founded the company hoping to inspire city people to get on bikes, believing that more people on bikes mean better, healthier cities for everyone.

Chris Connors is a creative director, entrepreneur, mentor, coach and mindfulness teacher. Founder of wellness tech company BeBox, an immersive space in the city where art, science, and technology meet the mind, body, and soul. His intention is to impart inspiration, purpose, and creativity while he searches for solutions for a better global quality of life.

Sophie Thomas is the founding director of a team of communication designers based in London, Thomas Matthews. The company’s specialty is in designing solutions for the built environment and social change, centralizing on the delivery of good design that is appropriate, sustainable and stunning.


See also: London Design Festival: Everything You Need To Know





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