The luxury brand is celebrating its heritage through a special project that will include several creative icons of our era. Entitled “The Icon and the Iconoclasts: A Celebration of Mongram,” the project will give a new twist on Louis Vuitton‘s timelessness through a group of six artistic minds who were asked to design their take on the brand’s iconic monogram.
Shoe designer Christian Louboutin, photographer Cindy Sherman, architect Frank Gehry, fashion designer Karl Lagerfeld, industrial designer Marc Newson and fashion designer of Comme des Garçons, Rei Kawakubo are the renowned creative minds behind this limited edition design project.
Each artist was asked to create either a handbag or piece of luggage that incorporates personal inspiration and the brand’s monogram. The designs are meant to also reflect “the brand’s spirit of innovation, collaboration and daring”,while perpetuating its timlessness.
George Vuitton’s sketch of the original monogram, 1896.
Delphine Arnault, Louis Vuitton’s executive vice president and the current creative director of the house, said the six were chosen “for their different points of view, coming from different mediums but all having in common working with their “minds and hands.”
In mid october we will finally see the result of this luxury design project, a limited-edition collection of bags that will be available in Louis Vuitton stores globally.