Every single year, during the month of April, the most important event in the design world happens in Milan. Salone del Mobile and Fuorisalone define the Milan Design Week and during these days, design is celebrated to the absolute best. Fuorisalone is the set of events that happen outside of Salone, in different areas of Milan, known as Milan Design Districts. After our selection of Design Exhibitions You Can’t Miss During Milan Design Week 2019 we now present you our choice of four Design Districts of Milan Design Week.
Brera Design District
This is the district that houses a Pinacoteca and art Academy famed throughout the world. This artsy neighbourhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone and Milan Design Week, Brera offers a high-end events calendar, featuring several of the world’s most prestigious luxury brands, and focuses on attracting a design savvy, culturally oriented public. Brera Design District is a territorial marketing project promoting excellence and commercial real estate development.
Ventura Centrale Design District
The formerly abandoned 9 spaces of the Magazzini Raccordati in via Ferrante Aporti, once home to important local warehouses, provide visitors with a visually evocative experience. Under the rough tracks and characteristic vaults of the Milan’s Stazione Centrale creativity – a specific focus on design from the Netherlands and Belgium – takes centre stage featuring an eclectic mix of contemporary design by showcasing both emerging as well as established brands. Projects in the area are curated and powered by the international design organisation Ventura together with local association Centrale District, spread over the core areas of Centrale Railway Station and the nearby area of Repubblica. It has been announced that for the 2019 edition of the Fuorisalone and Milan Design Week, Ventura Projects and Grandi Stazioni have joined forces to devote the spaces of Magazzini Raccordati, within the Centrale District, to the world of fashion. This means, a whole year featuring fashion parades, exhibitions, cultural events and shootings.
Tortona Design District
Although Tortona is the name of a single street, during the Fuorisalone the events in its neighbouring area multiply. The area, home to former warehouses and factories, becomes a major display platform featuring a slew of futuristic, original and experimental events targeted, according to the organisers, at creating a truly knockout effect. Big names and loads of emerging talents create an urban workshop of contemporary design. Milan Design Week in Tortona promotes various events spread over some of the most important hotels and recently renowned open spaces. It’s at Tortona that we find the SUPERSTUDIO, the iconic place of design in Milan, the pioneer of the Fuorisalone phenomenon in the district, the most visited and sought-after place of the Tortona District since 2000. With SUPERDESIGN SHOW project, according to the original format “less fair and more museum”, Superstudio pursues its mission on quality, excellence, research. The next edition of Gisella Bortoli’s project with the art director Giulio Cappellini follows the usual ONLY THE BEST mission with particular attention to the TECH&GREEN theme.
5 Vie Art Design District
Aptly named 5vie after the “five streets” that form the area, the district is simultaneously one of the city’s oldest but also emerging design districts. The area spans from the Pinacoteca Ambrosiana, up to the Basilica of Sant’Ambrogio and the church of San Satiro, where Bramante worked. One of Milan’s least touristy and best-kept secrets, the area participates officially in Milan Design Week with a triple circuit consisting of showrooms displaying the latest in design, old artisan workshops where you can admire traditional craftsmanship (in particular in via San Maurillio and via Santa Marta) and a cultural itinerary featuring museums, churches, cloisters, archaeological sites and breathtaking inner courtyards. 5vie District involves a cultural and territorial marketing project to promote Milan’s Old Town.
Stay with us to find out more about Milan Design Week 2019!
By: Henrique Santos