New French design brand Petite Friture has presented its new modern furniture collection against a backdrop styled on a vibrant, modernist home.
The new furniture and accessories are being presented during the January edition of Maison et Objet. Petite Friture’s Villa PF collection was photographed in what the brand describes as a “magical and modernist environment”, realized by Mexico-based illustrator Ana Montiel.
The environment takes inspiration from all design disciplines – including product, graphics and architecture – and has been filled with pieces by designers including Constance Guisset, Morten & Jonas, Studio Vit and Tiphaine de Bodman. As well as designing the space itself, Montiel has created a series of prints to “reflect the modernist landscape”, which feature the brand’s signature shapes and patterns.
Among the new products are Guisset’s series of mirrors that resemble a face wearing tasseled earrings, and Norwegian duo Morten & Jonas’ modular furniture pieces named Hoff. Studio Vit’s Cast lamps, which are made from a concrete base and a spherical glass shade, will also be on show at Petite Friture’s display during Maison et Objet.
To “add perspective”, the brand commissioned textile and wall coverings by de Bodman and Steer. The two designers created contrasting patterns, with de Bodman’s Jungle and Volutes collections being bold and colorful, and Steer’s Minerals and Dots pieces a softer alternative.