Parisian Maison Louis Vuitton has redesigned its London store into a new beacon of fashion on the Bond Street, following a 14-month renovation. The luxury boutique, which has been completely transformed by New York architect Peter Marino, opened its doors on October 14th with a quite literal explosion of colour.
Outside the store, a gigantic explosion of Louis Vuitton‘s monogram icons takes over the façade with a full spectrum of colour, setting the tone for the overall experience once inside the boutique. Louis Vuitton‘s 17,500 sq ft London Maison has been completely reimagined by Peter Marino, starting from its reconstructed exterior to its new generation of interiors.
Inside 43 artworks are featured, in a gallery meets fashion store kind of way — from 25 artists including site-specific commissions from Sarah Crowner, Jim Lambie, Josh Sperling, Farhad Moshiri, and Matt Gagnon. There are also installations from James Turrell, Andreas Gursky, Alex Katz, Tracey Emin, among others.
On the lower ground floor, a colourful space dedicated to men’s ready to wear and shoes by Louis Vuitton men’s artistic director Virgil Abloh is overlooked by Gursky’s creation, “Dusselstrand.” On the third floor James Turrell’s light installation “Tall Glass” (2009), an immersive led screen which turns from purple to yellow, orange and red, perfectly encapsulates the meditative mood of the store.
The Peter Marino led renovation includes a sweeping double helix-shaped staircase crafted in cerused oak, which stands as a sculpture, slightly off-centre. In the main atrium, beneath four cocoon chairs by the Campana Brothers, is a space dedicated to a permanent selection of objets nomades, the collection of designer travel and home-related objects that launched in 2012.
These giant architectural spaces feature seating and furniture custom made by Peter Marino. The architect has also curated a series of vintage pieces from designers including Enzo Mari and Pierre Paulin.
Stay with us to discover more about Peter Marino and Louis Vuitton