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Since 1904 Rolls-Royce has created instantly recognizable motor cars that have made the marque an enduring icon all over the world. And the British automaker promises to continue to expand horizons with his creations. Now, Rolls-Royce Motor Cars is getting an aesthetic overhaul from automotive designers to meet consumers’ personalized wishes. Discover all with Design Limited Edition!
European design house Bengala Automotive and U.S.-based design house Vitesse AuDessus have begun a line for bespoke carbon fiber modifications on current Rolls-Royce models. As consumers look for products that stand out and reflect their individuality, customizations have become popular and force automakers to emphasize their own bespoke offerings.
Rolls-Royce’s complete range from 2003 to 2016 – the Phantom, Phantom Coupé, Phantom Drophead Coupé, Wraith, Dawn and Ghost – can now all be outfitted with Bengala and Vitesse AuDessus’ carbon fiber modifications. The compressed carbon matrix more closely resembles Lamborghini and Callaway’s forged carbon fiber and is being marketed on aesthetic rather than performance incentives.
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Among the available extensions are a carbon fiber hood retailing for $7,250, a front grille surround for approximately $4,000 (varying slightly depending on the model), door mirrors and mounts for $3,125, windshield surrounds for a similar price and a roof for nearly $10,000.
Carbon fiber wheels touted as a first in the industry will run consumers $21,500 for a set. Each has been tested to meet or exceed manufacturing standards and includes a heat-protective coating. “Carbon fibre wheels are the clearest and best performance choice as they dramatically lower unsprung weight,” Ms. Sanchez said. “The only failing is in the complicated production process and long manufacturing lead-times. Forged carbon wheels solve this problem and open the doors to a wide range of future applications.”
Additionally, the range of products is available in the weave, tint and finish of the customer’s choice. A five-year warranty against defect and yellowing is included, as is an OEM quality fit and finish.
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