In a small town south of Stuttgart, is were Hugo Boss started a clothing company in 1924 and it’s where it is still based. Due to the economic climate of Germany at the time, Boss was forced into bankruptcy. In 1931, he reached an agreement with his creditors, leaving him with six sewing machines to start again.SEE ALSO:BURBERRY’S NEW PROJECT
Still in 1931, he became a member of the Nazi Party and a member of the Schutzstaffel (SS). With their help, his economic situation improved. He also joined the German Labour Front in 1936, the Reich Air Protection Association in 1939, and the National Socialist People’s Welfare in 1941. After joining these organizations, his sales increased a lot.His profits also increased in the same time period. Though he claimed in a 1934-1935 advertisement that he had been a “supplier for National Socialist uniforms since 1924,” it is probable that he did not begin to supply them until 1928 at the earliest. This is the year he became an Reichszeugmeisterei-licensed (official) supplier of uniforms to the Sturmabteilung, Schutzstaffel, Hitler Youth, National Socialist Motor Corps, and other party organizations. For production in later years of the war, Hugo Boss used prisoners of war and forced labourers, from the Baltic States, Belgium, France, Italy, Austria, Poland, Czechoslovakia, and the Soviet Union. According to German historian Henning Kober, the company managers were fervent Nazis who were all big admirers of Adolf Hitler. In 1945 Hugo Boss had a photograph in his apartment of him with Hitler
When the War was over and because of his early Nazi party membership, his financial support of the SS and the uniforms delivered to the Nazi party, Boss was considered both an “activist” and a “supporter and beneficiary of National Socialism”. In a 1946 judgment he was stripped of his voting rights, his capacity to run a business. He died in 1948, but his business survived. In 1984, the first Boss branded fragrance appeared. This helped the company gain the required growth for listing on the Frankfurt Stock Exchange the following year. The brand entered the world of golf by sponsoring Bernhard Langer in 1986 and entered the world of tennis by sponsoring the Davis Cup in 1987. In 1989, Boss launched its first licensed sunglasses. In 1989, the company was bought by a Japanese group.
In 1995 the company launched its footwear range, the first in a now fully developed leather products range. A partnership with the Solomon R. Guggenheim Foundation was launched in 1995. Products are manufactured in a variety of locations, including the company’s own production sites in: Metzingen, Morrovalle, Radom, Izmir, Solo and Cleveland. There are two core brands, Boss and Hugo
Hugo Boss has agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung, HTC and Huawei to produce cell phones; C.W.F. Children Worldwide Fashion SAS to produce children’s clothing; Shiseido and Procter & Gamble Prestige to produce fragrances and skincare; Movado to produce watches; and Safilo to produce sunglasses and eyewear.SEE ALSO: The exclusive artwork collection of 1800® Tequila