Zenith Watches’ New DEFY Collection

Wounded in the city of Le Locle in Switzerland by watchmaker Georges Favre-Jacot in 1865, Zenith Watches has had an impressive history, winning 2,333 chronometry prizes in its 153-year history, a testament to its excellence in creating precise chronometers. It is a record that is second to none in the business.

Zenith Watches' New DEFY Collection

Clearly not content with resting on its laurels, Zenith went on to gain further success with it’s 1969 El Primero caliber, the first ever fully integrated automatic column-wheel chronograph movement, superlative with its ability to execute short-time measurements accurate to the nearest 1/10th of a second. Since this remarkable and industry-defining innovation, the Swiss Manufacture has continued to develop over 600 movement variations.

In fact, the unsurpassed precision of the El Primero lasted almost 50 years before Zenith itself broke this stranglehold, unveiling the DEFY El Primero 21 in 2017, which is capable of achieving 1/100th of a second accuracy – that’s 1000% more precise than previously possible. With that, the legend is reborn, reincarnated within the new DEFY collection. With that, a new line in the sand is drawn.

Zenith Watches' New DEFY Collection

Much like the star in its logo, Zenith points the way in the night sky, a shining 21st-century symbol of what lies ahead in the new future of Swiss watchmaking.

See Also: 4 Luxury Watches That Cost More Than $20 Million Each One

The DEFY collection is the embodiment of this dynamic and avant-garde thinking, and the three product lines (below) encapsulate the three key qualities of the brand: excellence, precision, and innovation.

Zenith Watches' New DEFY Collection

DEFY El Primero 21

The Zenith DEFY EL PRIMERO 21 is without a doubt, a quantum leap in both performance and mechanical design, besting its predecessor with a newly-upgraded movement that now boasts a frequency of 360,000 A/H (50 Hz).

Presented on an exquisitely-designed open-worked dial in a 44 m case, the inner bezel bears a scale graduated from 1 to 100, through which the lightning speed of the star-tipped second hand making one complete revolution in one second, is truly a sight to behold.

Zenith Watches' New DEFY Collection

Available within the line is a jet-black ceramic option, the DEFY El Primero 21 Black Ceramic. Sleek ruthenium-plated hour-markers and large luminescent baton-type hands complete the stunning stealth-inspired display.

The chronograph’s 50-hour power reserve indication is situated at 12 o’clock, hours and minutes in the center, small seconds at 9 o’clock, along with a black 60-second counter at 6 o’clock and distinctive blue 30-minute counter at 3 o’clock.

Zenith Watches' New DEFY Collection

Water resistant to 100 meters, the DEFY El Primero 21 Black Ceramic is available with a black rubber strap with a matching black DLC-coated titanium double folding clasp or a black ceramic bracelet.

The Zenith DEFY El Primero 21 is a finalist in the Chronograph category in the 2018 Grand Prix d’Horlogerie de Geneve awards.

See Also: 4 Luxury Watches That Cost More Than $20 Million Each One

New Arrivals, Boca do Lobo modern design furniture


Luxury Sideboard Design


Contemporary Mirrors


Modern Consoles


Luxury Cabinets


Exclusive Center Tables


Unique Chairs & Stools


Custom Armchairs


Elegant Lighting


Iconic Safes


High End Dining Tables


High End Desks


Outstanding Bedroom




Exquisite Bathroom





Salone del Mobile 2022 - Discover More